Crypto.com has separated its prediction markets business into a standalone platform called OG, positioning it against rivals such as Polymarket and Kalshi.
OG is built on Crypto.com Derivatives North America (CDNA), a CFTC-registered exchange and clearinghouse and an affiliate of Crypto.com. The platform is being offered to U.S. users only for now.
Kris Marszalek, Crypto.com co-founder and CEO, said the company’s rapid growth in prediction markets prompted the split. Crypto.com first rolled out a “sports event trading” product for U.S. customers in December 2024, and Marszalek said the business saw “40x weekly growth in our prediction market business over the last six months,” calling that expansion justification for a dedicated platform.
Nick Lundgren, Crypto.com’s chief legal officer and OG’s CEO, described prediction markets as a “deca-billion dollar industry.” OG launches into an increasingly crowded field: Coinbase introduced a U.S. prediction market offering in partnership with Kalshi in late January, and other firms such as Hyperliquid have signaled plans to enter the space.
The broader prediction market sector has grown rapidly. Industry data cited by market observers show roughly 130-fold growth—from under $100 million per month in early 2024 to more than $13 billion by the end of 2025. Leading platforms Polymarket and Kalshi reported a combined $37 billion in predictions placed during 2025 and together raised about $3.6 billion in equity that year. Analysts project that revenue for prediction market firms could rise from roughly $2 billion annually today to over $10 billion by 2030.
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