Toyota Motor Asia Debuts 'Move Your World Beat' Music Project

Toyota Motor Asia has kicked off an exciting music initiative titled 'Move Your World Beat,' showcasing the creativity of seven up-and-coming artists from across six Asian nations. Launched on October 23, 2026, this program aims to celebrate and blend the rich cultural heritages of Asia with contemporary musical innovation.

Original Song and Album Launch

A highlight of this musical endeavor is the original track 'New Day Rising.' This captivating song artfully incorporates traditional Asian instruments, melding them with the familiar sounds of Toyota vehicles, resulting in a unique auditory experience. 'New Day Rising' is part of the debut album titled 'Move Your World Beat Volume 1,' which presents an extension of Toyota's Move Your World platform. This initiative emphasizes that movement signifies more than just transportation—it’s about cultural connection and artistic expression.

Meet the Rising Stars

The project brings together a notable lineup of artists:

• Natasha Noorani: This artist infuses South Asian musical elements with electronic pop, creating an engaging blend of tradition and modernity.
• Belle Sisoski: Hailing from Southeast Asia, her music seamlessly incorporates traditional instruments into a contemporary production style.
• Shye: A talented solo artist from Singapore, Shye is known for her independent approach, handling writing, production, and engineering all on her own.
• Valentina Ploy: Drawing from her Thai and Italian background, she brings an authentic voice to her music, focusing on raw self-expression.
• 2pillz: This artist is recognized for pushing musical boundaries through eclectic genre experimentation.
• Ben&Ben: Comprising twin brothers Miguel and Paolo Benjamin, this acoustic duo has captured the hearts of Filipino music lovers with their heartfelt folk-pop sound.

Together, these artists represent a diverse musical landscape that includes influences from Pakistan, Vietnam, Malaysia, the Philippines, Singapore, and Thailand.

A Vision for Cultural Connection

The intention behind 'Move Your World Beat' goes beyond music production. Jaja Ishibashi, General Manager at Toyota Motor Asia, articulated the project’s goals: “Our aim is to foster the growth of Asian musicians while uplifting the communities that support them. By uniting talents from various cultural backgrounds, we hope to expand the horizons of Asian music and inspire greater connection and collaboration across the region.”

With their unique styles and cultural heritage, these musicians collectively represent the vibrant potential of Asian music, inspiring listeners to embrace diversity and innovation.