BRAC Bank Introduces Innovative Omnichannel Banking Services
BRAC Bank launches a groundbreaking omnichannel banking platform, enhancing customer convenience and service integration across platforms.
Launch of the Omnichannel Banking Experience
BRAC Bank PLC has officially unveiled its new omnichannel banking platform, named the "Omnichannel Banking Experience." This initiative is a pioneering step for banking services in Bangladesh, focusing on a customer-centric approach to enhance banking relationships.
Seamless Integration of Services
During the launch event held at Pan Pacific Sonargaon Dhaka, bank chairperson Meheriar M Hasan remarked on the importance of this platform. The omnichannel experience merges digital and physical service offerings, allowing customers to interact with the bank effortlessly across various touchpoints.
With this new service model, customers can begin transactions via one channel and switch to another without interruption, making banking more flexible and responsive to individual needs.
Enhancing Customer-Centric Banking
Meheriar emphasized that this initiative signifies a major transformation towards more personalized banking services. By blending the conveniences of digital technologies with personal interactions, BRAC Bank aims to set a new standard in customer service quality and accessibility.
“Our goal is to champion customer-focused banking that prioritizes individual preferences and fosters a strong connection between the bank and its customers,” she commented.
Commitment to Digital Transformation
Tareq Refat Ullah Khan, the bank’s managing director and CEO, shared his insights on the future of banking, highlighting the importance of understanding customers and providing them with control over their banking experiences. He stated, “By harnessing modern technology and data analytics, we are evolving beyond separate banking channels, ultimately creating a seamless experience that meets our customers' unique needs.”
Under this new model, the bank aims to enhance its responsiveness and intuition, ultimately strengthening the trust and relationships that are key to long-term customer value.
Strong Financial Performance
BRAC Bank's financial results reflect its robust growth strategy. The bank reported a remarkable 57% increase in net profit, reaching Tk 1,423 crore for the first half of 2026. Additionally, customer deposits surged by 25% while loan disbursements increased by 18%, surpassing the average growth rates within the industry.
As of June 30, total customer deposits were over Tk 97,000 crore, and loans amounted to Tk 76,000 crore. The bank also registered a profit of Tk 1,536 crore between January and September 2025, which represents a 39% year-on-year growth. For the full year of 2024, profits totaled Tk 1,432 crore.
Expansive Banking Network
BRAC Bank has established a wide-reaching network comprising 321 branches and sub-branches along with over 1,100 agent banking points, supported by call centers and multiple digital platforms, including mobile applications and its official website. This extensive infrastructure enables the bank to provide comprehensive service coverage and convenient access to its customers.
At the launch, senior officials such as Syed Abdul Momen, additional managing director in charge of SME banking, and Md Mahiul Islam, deputy managing director overseeing retail banking, were also in attendance, highlighting the bank's commitment to innovation and customer service excellence.
