Global Payments Enhances Security with Visa IDX API Integration
Global Payments enhances its Adaptive Authentication platform with Visa IDX API, improving transaction approvals.
Global Payments has taken a significant step in enhancing its Adaptive Authentication platform by integrating the Visa Intelligent Data Exchange (IDX) API. This development applies specifically to eligible domestic transactions in the United States and Canada.
Improving Transaction Authorizations
The primary objective of this integration is to facilitate merchants in sharing more detailed transaction data with card issuers during the authorization process. By providing additional data, the platform aims to support more informed authorization decisions. This is particularly important because it can help reduce instances where legitimate transactions are falsely declined, maximizing the chances of successful conversions.
A Smarter Authentication Process
Global Payments' Adaptive Authentication platform utilizes a tailored approach for selecting the most appropriate authentication method for each transaction. The platform offers diverse capabilities, including 3D Secure, Data Only authentication, and exemptions for strong customer authentication (SCA), alongside the new Visa IDX API.
This technology is available for merchants globally. However, the Visa IDX API is currently limited to domestic payment transactions within the US and Canada.
Voicing the Impact on Merchants
John Winstel, Senior Vice President of Value Added Services at Global Payments, highlighted the critical importance of this development. He stated, "Every time a legitimate customer has their transaction declined, it is a lost revenue opportunity." He emphasized that as authentication processes grow more complex, merchants require more than just standalone tools. Instead, they need a comprehensive strategy that determines the right method for each transaction.
Winstel noted, "By adding Visa IDX API to our Adaptive Authentication platform, we are better enabling our clients to improve approvals, diminish friction, and enhance customer experiences." This reflects a strong commitment from Global Payments to adapt to the increasingly intricate landscape of transaction authentication.
Collaborative Efforts with Visa
Cietan Kitney, the Head of Product at Visa North America, echoed these sentiments. He remarked, "The Visa Intelligent Data Exchange API provides issuers with deeper transaction insights during the authorization process, allowing merchants to increase their approval rates and decrease false declines." This collaboration with Global Payments is aimed at advancing the efficacy of digital commerce authentication processes.
Expanded Capabilities and Global Reach
In addition to the Visa IDX API, the expanded platform includes fraud detection and risk management capabilities from Ravelin. Global Payments assures its clients across the globe can access Adaptive Authentication and Data Only features. The company's headquarters is situated in Atlanta, Georgia, and it offers payment technology and software services to over 175 countries.
This latest enhancement comes amid reports suggesting that the US private equity firm CVC Capital Partners is considering a transaction that could transition Global Payments to private ownership.