eToro said it has agreed to acquire self-custodial wallet provider Zengo, a move that advances the trading platform’s push into on-chain products and services. The deal will allow eToro to integrate Zengo’s wallet technology and broaden offerings in tokenized assets, prediction markets, perpetuals and yield products. Terms were not disclosed; Bloomberg reported the transaction is about $70 million, mostly in cash, citing a source familiar with the matter.
At Paris Blockchain Week, eToro CEO Yoni Assia described the acquisition as part of a strategy to attract more crypto-native users and expand beyond regulated brokerage services into self-custody infrastructure. Crypto has become a major revenue driver for the company: eToro reported total revenue and income of $13.8 billion in 2025, with $12.98 billion attributed to crypto assets.
Assia told the conference he expects the current market slowdown to persist for roughly another quarter before Bitcoin enters a renewed accumulation phase that could propel the token above $250,000. He framed that figure as part of a longer-term trajectory that could see Bitcoin reach $500,000 and beyond. Other prominent voices in the industry, including BitMEX co-founder Arthur Hayes and author Robert Kiyosaki, have made similar long-range $250,000 forecasts.
Not everyone agrees on Bitcoin’s near-term path. Some firms question reliance on the four-year cycle thesis and urge caution, pointing to geopolitical and macroeconomic uncertainties. Galaxy Digital described the coming year as “too chaotic to predict,” highlighting risks such as the U.S. midterm elections and shifting monetary policy.
A rally to $250,000 would represent roughly a 3.3-fold increase from current levels and imply a market capitalization near $5 trillion, which would position Bitcoin as the world’s second-largest asset after gold, according to CompaniesMarketCap data.
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