Crypto.com has signed a definitive agreement with online casino operator High Roller Technologies to launch event-based prediction markets for U.S. users, marking the exchange’s push into a space occupied by platforms such as Kalshi and Polymarket. Under the deal, event contracts would be offered through CDNA, a Commodity Futures Trading Commission (CFTC)-registered exchange, enabling Crypto.com to roll out prediction products alongside existing crypto services.
High Roller described the partnership as providing a strong foundation in a market it sees as having substantial long-term potential. The announcement arrives amid growing scrutiny from state gaming regulators, as prediction markets continue to attract legal and regulatory attention across multiple U.S. jurisdictions. Cointelegraph reached out to High Roller for comment but did not receive an immediate response.
Markets and exchanges are already moving into prediction offerings. Binance recently added prediction features to its wallet app through a collaboration with Predict.fun, a platform built on the BNB Chain. Some analysts project the broader prediction market could expand dramatically over the coming decade, with estimates of significant growth by 2030.
High Roller’s stock (ROLR) reacted strongly to the news, more than doubling on the NYSE American from about $5.20 to $10.77 following the announcement.
Legal dynamics remain unsettled. The CFTC and firms such as Kalshi have argued in court that federal commodities law preempts state gaming regulations, but operators still face lawsuits and enforcement inquiries in various states. The outcome of ongoing litigation and regulatory reviews will help define how widely and quickly prediction markets can operate in the U.S.
Analysts at Bernstein expect the composition of prediction market activity to shift over time. While sports-oriented contracts are currently a common entry point for users, Bernstein projects that sports’ share of contracts could fall from roughly 62% today to about 31% by 2030 as markets for economic, business and political event contracts expand. They anticipate institutional interest and hedging demand from corporations and insurers seeking direct exposure to discrete event risks.
The expansion of prediction markets also raises ethical and regulatory questions, including debates over whether markets should permit bets on sensitive topics such as war or death. These concerns add another layer to the legal and policy discussions that will shape the sector’s future.
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