OnePay Expands Crypto Lineup on Walmart Superapp

OnePay, a fintech majority-owned by Walmart, has added more than a dozen cryptocurrencies to its Walmart superapp, the company announced. The app launched in January with Bitcoin and Ethereum and has since broadened its selection, most recently adding SUI, Polygon and Arbitrum. Those listings came days after OnePay introduced ten other tokens, including Solana, Cardano, Bitcoin Cash and PAX Gold. OnePay’s general manager for the core app and crypto, Ron Rojany, said the platform prioritizes assets that meet a high bar for demand, liquidity, regulatory clarity and long-term utility, and that the team is focused on a curated set of assets rather than chasing the newest tokens. Rojany declined to share adoption numbers but said the company is seeing strong engagement, especially from customers who are new to crypto and want an easy, integrated way to get started. Positioned as a U.S. style superapp akin to China’s WeChat, OnePay already bundles banking and financial services such as high-yield savings, credit and debit cards, loans, wireless plans and a digital wallet that works at Walmart checkouts and online. Walmart reported $462.4 billion in U.S. net sales for fiscal 2025. Rojany added that OnePay is still early in its crypto rollout and is focused on building a trusted, safe and intuitive experience for everyday customers. The move comes as other fintechs pursue superapp strategies: Coinbase has outlined ambitions for a crypto superapp with cards, payments and Bitcoin rewards, and Japan’s Startale Group has said new funding will support a superapp that integrates payments, asset management and onchain services. U.S. Securities and Exchange Commission Chairman Paul Atkins has signaled support for platforms offering multiple financial services under a unified regulatory framework, directing staff to develop guidance and proposals to make the superapp vision a reality, including the potential to facilitate trading, lending and staking of digital assets under one umbrella. This report is based on the company’s statements and public disclosures; readers are encouraged to verify details independently.