APIA, Samoa, Nov. 11, 2025 /PRNewswire/ — Phemex, a high-performance crypto exchange, unveiled a refreshed logo and upgraded platform design as the first step in a broader rebranding. The new visual identity reflects Phemex’s shift from a pure trading venue toward a full-featured digital asset platform that emphasizes speed, precision, and user-focused simplicity.
Key Visual Enhancements
– New Logo Design: The logo adopts a dynamic two-candle motif — a minimalist form symbolizing growth, upward momentum, balance, continuity, and the dual focus on performance and reliability.
– Refined Gradient Palette: A custom gradient moves from deep green (stability and trust) to bright blue (innovation and forward energy), reinforcing the brand’s association with prosperity and progress.
– Refined Typography: Letterforms now use a geometric foundation with stronger, squared edges replacing softer curves, projecting precision, reliability, and structural integrity.
– Modernized Platform Interface: Updated 3D visuals, a unified icon set, and lighter layouts improve usability, delivering a cleaner, more intuitive trading experience across desktop and mobile.
This is Phemex’s third logo; the original was inspired by the laurel crown of the Greek goddess Pheme, symbolizing victory and prestige.
“Our new logo and platform design embody what Phemex stands for today — precision, performance, and progress,” said Federico Variola, CEO of Phemex. “This redesign is not merely aesthetic; it reflects the mindset that has always defined Phemex — building for the future while staying true to our core of efficiency and reliability. As we evolve, we continue to provide an environment where traders can act with clarity and confidence.”
The visual update is the foundation of a wider rebranding rollout planned over the coming weeks. Phemex will introduce a new house of brands and a unified identity system intended to reflect its long-term vision of redefining efficiency and trust in digital finance.
About Phemex
Founded in 2019, Phemex serves over 6 million traders worldwide and offers spot and derivatives trading, copy trading, and wealth management products with institutional-grade security. The platform is known for reliability, user-first design, and transparency.
For more information, visit: https://phemex.com/
