OnePay, majority-owned by Walmart, has added more than a dozen crypto tokens to its platform, the fintech’s digital assets executive said, noting the assets “meet a high bar” set by the app’s customers.
Since launching in January with Bitcoin (BTC) and Ethereum (ETH), OnePay on Thursday added SUI, Polygon (POL), and Arbitrum (ARB), days after listing another 10 tokens including Solana (SOL), Cardano (ADA), Bitcoin Cash (BCH) and PAX Gold (PAXG).
“We plan on continuing to expand thoughtfully, prioritizing assets that meet a high bar: demand, liquidity, regulatory clarity and long-term utility,” Ron Rojany, OnePay’s general manager, Core App & Crypto, told Cointelegraph. “We’re less focused on chasing the latest asset and more focused on offering a curated set of assets that align with how our customers actually use and think about their money.”
Rojany declined to disclose adoption figures but said the fintech is seeing “strong engagement, particularly among customers who are newer to crypto and are looking for an easy and integrated way to get started.”
Positioned as a U.S. version of a “superapp” similar to China’s WeChat, OnePay already provides banking services including high-yield savings accounts, credit and debit cards, loans and wireless plans. It also offers a digital wallet usable at checkout in Walmart stores and on the retailer’s website. Walmart’s U.S. operations reported net sales of $462.4 billion in fiscal 2025, according to the company’s annual report.
“We’re still early and our focus is on building our crypto platform the right way: creating a trusted, safe and intuitive experience for everyday customers,” Rojany said.
Fintech firms broadly are pursuing superapp strategies. Coinbase CEO Brian Armstrong has outlined plans for a crypto superapp with credit cards, payments and Bitcoin rewards. Japan’s Startale Group said funding from a $50 million Series A will help develop a superapp integrating payments, asset management and onchain services.
U.S. Securities and Exchange Commission Chairman Paul Atkins has expressed support for platforms offering multiple financial services under one regulatory framework. The regulator’s updated strategy contemplates allowing platforms to operate as “super-apps” that can facilitate trading, lending and staking of digital assets under a single umbrella. “I have directed the Commission staff to develop further guidance and proposals ultimately to make this ‘super-app’ vision a reality,” Atkins said.
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