FRESCO

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Ico logo fresco.jpg Blockchain Art Trust Distribution Network
Rating 3.7
Team Vision Product
3.5 3.7 3.5


Summary[edit]

FRESCO is the world's first blockchain art trust value distribution network.

Token FRES
Price 1 ETH = 5,000 FRES
Bonus Available
Platform Ethereum
Type ERC20
Accepting ETH
Distributed in ICO 60%
Soft cap 15000 ETH
Hard cap 80000 ETH
Tokens for sale 500000000
Country Switzerland
Restricted areas USA, China, New Zealand, Singapore
preICO start preICO end ICO start ICO end
2018-03-15 09:00:00 2018-03-20 21:00:00 2018-03-21 09:00:00 2018-04-15 21:00:00


About[edit]

FRESCO is the world's first blockchain art trust value distribution network.

Through blockchain technology, FRESCO enables artists, investors, dealers, galleries, and administrators around the world to demonstrate their artworks and evaluate collection strength, eventually creating an efficient and intuitive art value measurement system. FRESCO tokens (FRES) represent the level of trust distributed to each artwork.

To establish a quantifiable ecosystem for the evaluation and sharing of artworks, FRESCO pioneered in introducing the trust token distribution mechanism, FRESCO Protocol. FRESCO Protocol will create an efficient contractual mechanism between users and their artworks.

Once the FRESCO platform is live, FRESCO Token holders will have the priority to allocate their FRES tokens to their artworks. Each user’s spendable FRESCO tokens is FRES Cash, and the amount of FRES Cash one possesses represents their art trust distribution limit. The number of FRESCO tokens allocated to artwork will be the FRES Trust. In the future, it will be the only decentralized and reliable indicator of an artwork’s potential value.

The FRES Trust reflects the total value of trust given to artwork by its current and previous owners. The FRES Trust distributed to each artwork is publicly visible and anonymous in identity. The distribution of the FRES Trust is irrevocable and adds a unique index of trust value to the artwork. The FRES Trust reflects the comprehensive academic and market value of that artwork in the intricate art environment. There are two types of transaction records between users generated on the FRESCO platform:

● FRES Cash Transaction: Transaction history of FRES Cash.

● FRES Art Transaction: Transaction history of artworks and attached FRES Trust.

The trust value of the artworks in the FRESCO network will accumulate after multiple transactions, resulting in the appreciation of its market value. In the FRESCO network, users can distribute a certain amount of FRES Cash to the artworks they own. FRESCO Protocol generates the digital provenance of the artworks on the blockchain.

Transactions and circulation of art have been under myriad regulation for more than five centuries. On the operational level, however, the opaqueness of the transaction, the ambiguity of authenticity, the highly concentrated power of pricing and the exclusive collector’s circle along with a lack of access to prestigious artwork have together formed a formidable barrier that kept most art investors from the market. FRESCO, a revolutionary art trust evaluation and information sharing network, creates a decentralized art ecosystem. Unlike the traditional primary and secondary art market, all artworks in the FRESCO network are systematically archived on the blockchain. This offers an assurance of anonymity, transparency, and liquidity, while potentially solving issues such as appraisal, authentication, and information asymmetry.

The rapid development of blockchain technology has created an unprecedented opportunity for the art industry. FRESCO's blockchain-based trust token mechanism and decentralized database network will attract more potential investors to today’s art market. Furthermore, this decentralized and self-learning artificially intelligent database combining with FRESCO’s world-class algorism will be able to further predict user’s future artwork inclination.

FRESCO, the world's first blockchain-based ecosystem serving art collectors, practitioners, and related organizations, connects the realms of technology, finance, and art market and create a decentralized platform for the trade, investment, research, archival, and management of artworks.

The FRESCO Operations and Advisory Teams include leading figures in the global art scene, the blockchain industry, and financial realm. Our engineering team has extensive experience in developing blockchain projects. The FRESCO team will release our testing network, FRESCO Alpha Net Version One (FANVO), among the world’s mega-galleries, museums, and private collectors within nine months. Collaborations at this scope will enrich the FRESCO database and facilitate the art trust tokenization.


Advisors[edit]

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Giovanni Lesna Maranetto
Finance Advisor


FRESCO[edit]

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Roy Huang
Founder
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Xinying Liu
Founder, Client Director
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Irina Li
Curatorial Director


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Rachel Qin
Research Director
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Jay Ma
Business Development Director
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Niklas Stoehr
Engineering Director


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Di Jin
Advisor, MIT PhD Computer Science
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Kevin Johnson
Advisor
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Vladan Podjanin
Advisor


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Denis Sholokhov
Advisor
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David Gillbanks
Advisor
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Oscar Machado
Advisor


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Afra Al Dhaheri
Artist Advisor
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Wendy Li
Finance Advisor
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Joseph Scheer
Artist Advisor


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Sylvain Levy
Collector Advisor
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Ho Jae Kim
Artist Advisor



Milestones[edit]

  1. Q2 2018
    Secure partnership with major galleries, museums, auction houses along with influential collectors to list their artworks and previous transaction record on FRESCO platform.

  1. Q3 2018
    FRESCO alpha version will be live. The alpha version will contain major functions such as FRESCO wallet, FRESCO artwork upload user flow, FRESCO artwork/token transaction. In the alpha version FRESCO will seek to strengthen its artwork & artist database through user-generated content as well as uploads from our own data science team.
  1. Q1 2019
    FRESCO main net will be live. In the main net we expect at least 20+ galleries to list their extensive artwork on FRESCO platform, along with 300+ collectors and 50+ other art organizations.

Ratings[edit]

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Simon Cocking - Editor in Chief, Cryptocoin.News
Rated on 2018-02-13

Art on the blockchain, it could work? It's a logical progression to try and make it work. Will the art world want to tokenize what they do? As an artist in a previous decade it is an idea of interest, and I will be interested to hear more.

Rating
Team Vision Product
3 4 3

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Richard Kastelein - ICO Advisor, 50+ ICOs since 2016, Founder and Publisher of Blockchain News, partner Blockchain Partners, founder Cryptoassets Design Group
Rated on 2018-02-14

The focus here should be more on provenance rather than evaluate collection strength. Not a side note. There needs to be a bigger team - no advisory board either. And some of the team have broken Linkedin Profile links.

Xinying Liu
Founder, Client Director
LinkedIn
Yanhan Peng
Founding Partner, Communication Director

Having seen a few Blockchain art projects out there already, from professionals in the industry like Verisart, this seems misaligned. Good on them for trying something different however.

Rating
Team Vision Product
3 3 3

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Warren Whitlock - Blockchain Influencer advising top companies
Rated on 2018-02-14

I see Blockchain for everything. From knowing what tree the apple is your salad comes from to authenticating and tracking art, blockchain will bring us a world of trust and transparency.

The art world needs this. Reducing fraud and leveling the playing field. Fresco is out to conquer this space.

Rating
Team Vision Product
5 5 5

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Ilya Anikin - Business strategy, investment deals, investor relations
Rated on 2018-03-08

Art is a very conservative market. All people on it are very far from technology, so it is unlikely that someone in this market could trust a rating based on the blockchain.

And, by the "milestones", the team is going to start negotiations with the market only after the ICO, which leaves no hope that the product may be in demand by the market.

Rating
Team Vision Product
3 3 3

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David Drake - Managing Partner
Rated on 2018-04-07

Rating
Team Vision Product
4 4 4

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Benchy - ICO Analyzer Bot
Rated on 2018-10-17

Rating
Team Vision Product
0 0 0