Alethena

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Ico logo alethena.jpg Empowering Investment
Rating 3.4
Team Vision Product
3.2 2.9 2.9


Summary[edit]

Alethena is the first Swiss Blockchain-Asset rating agency. Reliable due diligence and a resulting rating are established by providing a professional.

Token ATH Token
Price 1 CHF = 100 ATH
Bonus Available
Platform Ethereum
Type ERC20
Accepting BTC, ETH, CHF, EUR, USD
Distributed in ICO 4.3% – 5.0%
Soft cap 3,000,000 CHF
Hard cap 30,000,000 CHF
Tokens for sale 5500000000
Country Switzerland
preICO start preICO end ICO start ICO end
2018-05-23 00:00:00 2018-05-30 00:00:00 2018-06-06 00:00:00 2018-06-27 00:00:00


About[edit]

The team of Equility AG has set itself the mission of making the cryptomarket more transparent and investments therein more sustainable in the long run. To this end, the project Alethena is being developed. The current core element of Alethena is a prototype of a due diligence methodology that allows evaluating and rating initial coin offering (ICO)- and post-ICO projects based on the decisive technical, business, legal, and governance factors. This platform will then be expanded and improved with crowd-based rating mechanisms using the funds raised during our ICO. Since part of the information aggregation can be automated by self-learning algorithms, we aim to develop continuous and highly informative crypto-research at a reasonable price and share it with the public via ratings to enhance transparency as the fundamental right of value democratisation.


Team[edit]

Team photo 3228-36490.jpg
Pascal Marco Caversaccio
CO-FOUNDER & CEO
Team photo 3228-36491.jpg
Markus Hartmann
CO-FOUNDER & PRESIDENT
Team photo 3228-36492.jpg
Tim Glaus
CO-FOUNDER & COO


Team photo 3228-36493.jpg
Alexander Thoma
CO-FOUNDER & CFO
Team photo 3228-36494.jpg
Benjamin Rickenbacher
CHIEF SCIENTIFIC OFFICER
Team photo 3228-36495.jpg
Leonard Dulay-Winkler
CHIEF MARKETING OFFICER


Team photo 3228-36496.jpg
Jeff Frey
COMMUNITY MANAGER & GROWTH HACKER
Team photo 3228-36498.jpg
Dominik Schöni
PAPERS.CH TECHNICAL PARTNER - SOFTWARE ENGINEER
Team photo 3228-36500.jpg
Pascal Brun
PAPERS.CH TECHNICAL PARTNER - UI/UX DESIGNER


Team photo 3228-36502.jpg
Niklaus Knecht
PAPERS.CH TECHNICAL PARTNER - VISUAL DESIGNER
Team photo 3228-36504.jpg
Tammo Mamedi
OVERNICE – MARKETING SPECIALIST
Team photo 3228-36505.jpg
Julian Bauer
OVERNICE – MARKETING SPECIALIST


Team photo 3228-36507.jpg
Miriam Graf
CLARITY PR – PUBLIC RELATIONS SPECIALIST


Advisor[edit]

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Thorsten Hens
STRATEGIC ADVISOR
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Urs Wälchli
STRATEGIC ADVISOR
Team photo 3228-36512.jpg
Luzius Meisser
STRATEGIC ADVISOR


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Israel Serrano Ortiz
STRATEGIC ADVISOR
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Pascal Forster
STRATEGIC ADVISOR
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Robert Lemoyne
STRATEGIC ADVISOR


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Timothy Mastroianni
STRATEGIC ADVISOR
Team photo 3228-36537.jpg
Roger Halbheer
STRATEGIC ADVISOR



Milestones[edit]

  1. 2016
    Founders privately start investing in ICOs, notice the absence of proper due diligence and transparency.

  1. July 2017
    First Prototype of own due diligence methodology is being developed.

  1. August 2017
    Legal structure ‘Equility AG’ is set up and platform and ICO preparations begin.

  1. December 2017
    Official go-live for Alethena.

  1. January 2018
    Strategic partners and advisors join, private seed round closed.

  1. April to July 2018
    ICO to independently fund the development of product and methodology.

  1. December 2018
    Release full product with v2.0 methodology. Become top-of-mind Blockchain Asset Rating in Europe.

  1. 2019
    Enhance and scale methodology with machine learning and R&D department.

  1. 2019-2020
    Release largely automated v2.0 product.

Ratings[edit]

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Michael Williamson - Blockchain Consultant, MBA, LSSGB, Former USA Financial Advisor, Insurance Agent
Rated on 2018-05-18

In my opinion, this is how you write a white paper. Well structured, references, team bio’s, diagrams are well positioned and the paper is written very clean. I’m impressed. I do like AI, and the team/advisors appear to be ready. I’m not exactly sure how this project will come about, seems fairly unique and a bit difficult with some challenges, but it does appear they’re already on top of it.
I do agree with Igor’s opinion, about no numbers nor competitive analysis. Would like to see this as well
*Please see my profile for disclosures

Rating
Team Vision Product
5 5 5

Expert photo karavaev-1512904655.jpg

Igor Karavaev - ico advisor and investor
Rated on 2018-05-17

I think the WP should be improved. The marketing part is very weak, no numbers, no competitive analyses, i usually rate vision and product low for this. And certainly what is blockchain usage here? What blockchain competences have the people in the team and the board? Just a bunch of “strategic advisors”?! I checked Linkedin profiles and didnot find it.

Rating
Team Vision Product
4 2 3

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Paul Mears - ICO investor, cryto trader
Rated on 2018-06-28

Dont really see what this does more than any of the existing products out there. A high cap of 30m is a lot of money and not celar what will be doen with that whne you also have a high margin product being sold. Looking at the nature of the token , I think it will struggle to get listed on any exchange as looks too much like it has a security type element or maybe this is a token where there is no aim to get a listing and tokens purchased to use in product only. Seems like looking to use the Swiss brand , but I dont see how this stands out or hgow they could use 30m
Originally ranked this as 3,3 and 3 , but reduced team to 1 as it has been proven they were paying for ratings
Would also like to udnerstand the scope and controls on the below that I see as a risk to token holders
Moreover the
general meeting may resolve on the formation of additional reserves (Art. 674 para 2
CO) and the board of directors is entitled to build up hidden reserves (Art. 716a para
1 section 3, Art. 960a para 4, and Art. 960e para 3-4 CO).

Team is unethical and purchased ratings on ICO Bench

Rating
Team Vision Product
1 2 2

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Douglas Lyons - Board Advisor- Early Adoption and Strategic Partnerships
Rated on 2018-05-21

So it would appear that the success of this project is contingent on the 2 quoted "use cases" to succeed.
• Supply side: analysis and rating
− an initial rating, remunerated by a one-time fee, for upcoming ICOs,
− extended by an ongoing post-ICO listing possibility by quarterly paying a
revaluation fee.
• Demand side: investors information portal
− personalised user page with access to detailed information about the analyses
against payment of a quarterly subscription fee,
− extended by individual investment history tracking, insights on blockchainbased
sentiment voting, and user-specific news aggregation.
Neither use case or any other information show evidence of a viable ROI to investors. I do not believe this to be a good investment.

Rating
Team Vision Product
1 1 1

Expert photo borislav-iliev-1515396498.jpg

Bobby (Borislav) Iliev - ICO Expert & Advisor | Business Development Consultant | Marketing Strategist
Rated on 2018-05-21

Team looks great as described in their whitepaper, but hard to find more on the net (missing LinkedIn for example). Cannot find clear statement how they will target potential users – missing business development/marketing strategy. In addition, it is tricky how their voting system will work in real scenario, especially when you have only the board and holders of more than 10% tokens to make proposals. There is a lot of competition in this niche, many others are not even using blockchain.

Rating
Team Vision Product
4 2 2

Expert photo jason-hung-1516678740.jpg

Hung Chih (Jason Hung) - Serial Entrepreneur | Investor Meetup | ICO advisor | China Market | Exchange
Rated on 2018-05-28

I really like this project idea and vision. Bring a more transparent and professional inside rating to blockchain project is really a needs and pains to investor.

I have help more than 35 project in the past few months by using a very serious selection criteria, however, I still experience two scam projects.

So, even through there is a lot of improving space include profit model, rating methodology.... at this project. I till wish this project very success. And also I recommend Alethena should collaborate with more advisor and community since AI is not always prefect. Especially for material review, reference check and DD.

Rating
Team Vision Product
4 5 5

Expert photo vasily-sumanov-1506803895.jpg

Vasily Sumanov - ICO advisor, Economy researcher
Rated on 2018-06-01

Reading WP of this project I concluded, that is just ordinary rating-agency business. I cannot find nothing unique in comparison with other rating and evaluation companies for example in US.

So question - you really need ICO, or you may be you can simply attract venture capital? This question became even more significant, because you sell securities here (tokens with "limited" voting and share functions).

Maybe it is easier to make standard security offerings? Or make STO (Security Token Offering) for accredited investors with full functionality (shares etc..)?

Rating
Team Vision Product
5 4 3

Expert photo karnika-yashwant-1533930275.jpg

Karnika Yashwant - ICO Marketing Expert | Launch Strategist | Global Branding and Fundraising Master
Rated on 2018-07-13

The whitepaper is written well although lacking in the marketing part. The question remains with implementation of the project and the profitability of having the ICO - that's the crux, profit for the investors. This is the part where everything gets sticky. There should be numbers and competitive analyses.

Rating
Team Vision Product
3 3 3

Expert photo yaroslav-belkin-1511515553.jpg

Yaroslav Belkin - Ex Cointelegraph and NewsBTC Media Group | Founder and CEO at Belkin Marketing
Rated on 2018-07-17

Facts:

1) WP is very weak, should be improved big time, especially the marketing part.

2) DId not find MVP or Alpha version of the product.

3) KYC passed but bunch of LinkedIn profiles are claimed but not there.

4) Need for the technology to begin with is very arguable.

Rating
Team Vision Product
3 3 2

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Benchy - ICO Analyzer Bot
Rated on 2018-10-18

Rating
Team Vision Product
0 0 0