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Ico logo alluxe.jpg Decentralized Luxury Platform
Rating 3.2
Team Vision Product
3.6 2.5 2.7


The first global blockchain-based platform for buying and renting luxe property.

Token LXC
Price 1 LXC = 0.0004 ETH
Bonus Available
Platform Ethereum
Type ERC20
Accepting ETH, BTC, BCH, LTC, DASH
Minimum investment 0.1 ETH
Distributed in ICO 50%
Soft cap 1,800,000 USD
Hard cap 16,500,000 USD
Tokens for sale 110000000
Country Russia
preICO start preICO end ICO start ICO end
2018-07-12 13:00:00 2018-08-16 23:59:00 2018-08-23 13:00:00 2018-09-26 23:59:00


Technological features of ALLUXE

One of the main features of ALLUXE is the use of the Blockchain technology that made it possible to make the platform transparent, open and safe for all participants of the transaction, to reduce transaction costs, business costs and simplify the process of buying and renting.

Smart contracts contribute to the full automation of bureaucratic procedures, while decentralization changes the logic of the transaction process and sets new standards for the benefit of all users of the system: lessors, lessees, sellers and third parties.

Categories of luxury purchase and rent offers

  • Yachts
  • Private jets
  • Luxury real estate and hotels
  • Sports and premium cars
  • Helicopters
  • Luxury watches
  • Jewelry
  • Small-batch motorcycles of premium brands

Advantages of ALLUXE

  • A simple and intuitive interface that ensures convenient interaction with the platform
  • Using the technology of blockchain and smart contracts guarantees the invariability and fulfillment of the terms of each contract
  •  Universal international payments and settlements using a crypto currency. No financial boundaries and bank fees
  • Confidentiality of user information and privacy of data
  • No geographical boundaries. Buy goods, rent property and pay for services anywhere in the world!
  • Verification and ranking of partners in the rating system
  • A wide and diverse range of offers
  • Cashback, as well as additional bonuses and awards provided for by the loyalty program
  • High level of service and quality of service
  • Market prices. ALLUXE offers products and services at official prices of partners
  • Security and high speed of transactions
  • Decentralized infrastructure to protect against fraud and for unbiassed resolution of disputes


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Naviin Kapoor
Blockchain ICO Advisor
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Danny Kass
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Alexey Degtyarev
CEO B2B-center (2005-2017)

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Marco Antonio Soriano
CEO Soriano Group
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Joakim Holmer
Trusted Advisor ICO Generation 2.0
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Anders Larsson
ICO Advisor. Investor in Crypto and Blockchain. Founder, CTO

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Alex Linenko
Tokenization expert
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Rumen Slavchov
Crypto and ICO advisor


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Dimitri Lebed
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Mikhail Makeev
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Olzhas Dyusembayev
Art Director

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Julia Derbysheva
BizDev Manager
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Alexander Nedorezov
iOS developer
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Alexander Tretyak
Web-Frontend developer

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Valentina Mashchenko
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Sabrina Serrano
Social & Content Manager
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Artyom Lisovskij
Blockchain developer


  1. Q4 2016
    Idea behind the project

    Initially, ALLUXE was conceived as a luxury service, a mobile application designed to satisfy the needs of wealthy people for renting premium properties. But experience and professional background helped globalize the product and bring it to a new level.

  1. Q1 2017
    Start of product creation.

    The ALLUXE service is designed to combine all exclusive offers for renting luxury property on one platform and erase geographical boundaries.
  1. 2Q 2017
    First MVP, work with partners.

    By demonstrating a viable product we were able to attract the first partners and users, which was an impetus to the further development of the service.

  1. Q3 2017
    Launch of iOS and Android applications.

    Embodiment of the idea In Q3 2017, we placed the ALLUXE applications for iOS and Android in the corresponding markets. Currently, we have more than 10,000 users worldwide.
  1. Q1 2018
    Creating the concept of LuxeCoin & Whitepaper.

    We have prepared a key document to promote the ALLUXE platform and attract investors. The concept of project own tokens, LuxeCoin (LXC), has been formulated.
    Private Sale of LuxeCoin (LXC) tokens.

    The first stage of selling tokens is a private sale. Possibility to buy LXC tokens at the most favorable price and get bonuses up to 40%.
  1. Q2 2018
    Pre Sale of LuxeCoin (LXC) tokens.

    The second stage of token sales with the possibility to get bonuses up to 25%.

  1. Q3 2018
    MVP web platform. Finalizing the iOS & Android mobile apps.

    Launch of the ALLUXE website and finalization of iOS and Android mobile applications, intended to update the services in the light of the company's updated capabilities.

    Token Sale.

    Public sale of LXC tokens to attract the maximum number of participants. Upon completion of Token Sale, all unsold tokens will be terminated by a smart contract.
    Issuance of LuxeCoin (LXC).

    Crediting LuxeCoin tokens to the crypto wallets of participants of all stages of Token Sale.

    Selling tokens on the exchange.

    Adding tokens on the exchange will strengthen the position of ALLUXE as a real international business designed to simplify the search and interaction of sellers and buyers of luxury goods.

  1. Q4 2018
    ALLUXE MVP Platforms.

    Presentation of the ALLUXE platform with the implemented crypto currency payment option.
  1. Q1 2019
    Business scaling up.

    The ALLUXE service is represented in 35 cities, having more than 5,000 unique offers.

  1. Q2 2019
    Launching the ALLUXE crypto wallet.

    To make payments, we will create our own, convenient and secure ALLUXE crypto wallet.

  1. Q3 2019
    Launching the ALLUXE blockchain platform.

    Starting the blockchain-based platform. At this stage, all standard contracts with a minimum set of terms will be described. Gradually, the logic of smart contracts will become more complex, describing not even the standard terms of contracts.

  1. Q4 2019
    Global business development.

    The priority task is to support and scale up the business, which will work for the benefit of the users and partners of the platform. Active work to expand the partnership network and increase the number of active users.


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John Papadopoulos - Crypto-currency enthusiast, Miner, ICO analyst, Angel investor, ICO investor,Strategist
Rated on 2018-07-21

Showing fancy cars and jets in the video makes this project to look neat. But there is an elephant in the room and is called reality. In reality, incentives given to the stakeholders ( Customers and renters) are not big enough so the platform will be barely used. No one wants a middleman, especially in these occasions. One rich guy (i am saying rich guy because those are the guys that supposedly will use the platform) will have to exchange his Bitcoin for the native token of the platform to use the services. This means an additional cost. Then he will find out that the services provided are not the ones promised. The rich guy will get pissed off and most probably will delete the app from his phone saying curse words at the same time.

Team Vision Product
3 2 2

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Douglas Lyons - Board Advisor- Early Adoption and Strategic Partnerships
Rated on 2018-06-23

I see this as a service to the "crypto elite", however; i do not see a justfiable use case for blockchain technology, nor do i find a justifiable business case to require $14 million. Mistrust will exist everywhere and just dont give away information on your clients are more realistic solutions.
I see this as an exclusive and neiche product with very little chance for mass adoption.
I do not see a viable return to regular investors as they could probably never be able to take advantage of the platform without significant additional cost.
I do not see this as a good investment.

Team Vision Product
4 1 1

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Mohit Tater - Blockchain & ICO Advisor, Investor, Serial Entrepreneur
Rated on 2018-06-25

I just don't see a blockchain use case for what ALLUXE is trying to do. Besides, some parties (esp buyers) in these high end luxury markets like anonymity and that would kinda defeat the whole purpose. Will be tough to get ROI on this one.

Team Vision Product
3 2 2

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Timothy Mayeur - Ecom Activator | ICO Advisor
Rated on 2018-07-03

Luxury is a market that needs a certain type of leadership and team to pull it off. I see a lot of IT experience & Digital Agency but nothing (or very limited) in the Luxury procurement / partnership space, which is concerning. That should be the top area of expertise, enhanced by IT & UX experts after. Require people with connections to high-end brands & service providers. I see many partners listed on their site. Are these actual partners, as in signed contracts with Alluxe? It says on the website "During our work". Who from the team had these partnerships? Does the company have permission from all of these to list their logos and claim they are partners of Alluxe? Also I'm not understanding the purpose of the token if the the whitepaper states that the customer can use any crypto they want or even fiat to buy. It seems like they are trying to force a token solution to justify doing an ICO.

Team Vision Product
3 2 2

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Ismail Malik - ICOCROWD Editor-in-Chief - Blockchain + Strategic ICO Advisory
Rated on 2018-06-29

In my opinion here might be really good potential because luxury market is huge and Blockchain technologies can solve it’s several problems (cross-board payments, over-taxation, crypto-fiat payments). Well written White Paper with pretty well described tech solution.
Well, guys won’t work with the majority of crypto-society, but they offer to any investor to earn on their journey and I like it. Wish the luck!

Team Vision Product
5 5 5

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George Han - ICO Advisor
Rated on 2018-07-04

A strong and balanced team with requisite expertise

An existing business that lends ready platform for rapid scalability

A platform that will bring enormous benefit when fully functional

Team Vision Product
4 4 3

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Gaurav Areng Chakraverti - Entrepreneur, Marketing Advisor, ICO Advisor, currently CMO and Co-Founder
Rated on 2018-07-13

If one considers that the primary USP is actually a cost advantage - does this really impact a target market that you're looking to draw in? That's one concern. Reason being, if a luxury holiday home costs 100k for example, you're going to eliminate the third-party charges? That's, what, 10%? What's driving people who are willing and able to spend a 100k to save 10k?

Secondly, it's extremely niche. There's no fathomable chance this can attain mass adoption. This isn't at all your fault! There is a need obviously for luxury service, but that's literally 1% on a global scale, and even less when you're looking at replacing luxe concierge service for something built on a blockchain.
Thirdly, is there really a need for blockchain?

Furthermore, if valuation of the LXC is based on transaction volumes, then it's going to be extremely volatile given the individual transactions and rarity of them occurring.

As a stand-alone service, though, it's a really good concept. I like all this being in one place. I definitely see the attraction.

Wish you good luck in getting adoption quick and getting a loyal base of returning clientele.

Team Vision Product
4 2 2

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Cristina Dolan - Co-Founder & COO iXledger | Blockchain | MIT Media Lab
Rated on 2018-07-19

Here is a nice minimum viable product version what i like and pretty large network of service providers connected to the app. I believe it will be not bad investment coz i like project roadmap and vision. Team need to be more internationalized though. In the whole it's much more better than an average ICO on the current market. Cheers!

Team Vision Product
4 5 5

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Paul Cliffe - ICO advisor|Crypto-asset and ICO investor| Libertarian|CEO of Block Venture Project
Rated on 2018-07-23

Team - well educated core team (although the need for a CFO and head of compliance is needed), perhaps lacking experience of the niche they operate in. Would like to see some experience from the industries covered in WP too.

Vision - I understand as to why the project exists - making it easier for crypto-millionaires to spend their money on luxury items - but there is the potential for an absolute storm to brew from the lack of KYC and AML that this project uses as a selling point. Given the centralised team, this project could be closed down by any regulator around the globe for perceived facilitation of money laundering. Unless this is smoothed out, there will be few luxury brands willing to sign up to provide services. Apart from this, the WP is pretty good, although an explanation of how funds will be used is needed.

Product - downloaded the MVP, looks impressive and is user friendly.

I hope the team figure out the weaknesses in AML/KYC for the project. If they do, they have a potentially good niche product.

Good luck to the team.

Team Vision Product
3 2 5

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Tobias Schulz - Investment Manager, Pre-ICO Venture Capital Investor, ICO Advisor
Rated on 2018-08-08

The problem statement for renting or buying luxury products seems to be inaccurate. This market is being served better today than stated in the paper.

Why do you need your own token? The solution is basically a platform of luxury arrangements and payment done with crypto currencies.

Positive is that according to the Whitepaper, Team and Advisor token accrue over two years. Nevertheless, the terms are not outlined in details.

Also the strategic reserve of 35% of the coins is a very large chunk of all tokens whose usage is left unclear. This puts a lot of potential dilutive risk on the investors.

Team Vision Product
4 2 2

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TO Brian - Acheteur Public
Rated on 2018-09-26

Avantages :

- Les technologies blockchain peuvent résoudre plusieurs problèmes (paiements transfrontaliers, surimposition, paiement crypto-fiat,...).

- Permettra de réduire les frais de transaction, des fraits de retrait pour retirer une devise en monnaie fiduciaire.

- Plus besoin de transférer de l'argent vers un pays donné.

- Permettra de centraliser tous les besoins de luxe au même endroit pour eviter aux gens fortunés de devoir installer beaucoup d'applis differentes pour louer des yachts, des voitures, des avions, acheter un article de luxe, etc.

- Bonne capitalisation.


- ICO de "niche" pour les cryptos elite donc peu de chance d'une adoption en masse.

- Un peu de mal à comprendre l'utilité du jeton vu qu on pourrait payer avec d'autres cryptos.

- Peu d'activité sur les réseaux sociaux

- Pas de code en Open Source si ce n'est le code de la vente du token.

- Encore beaucoup de choses à faire pour que le projet soit concret.

- Les 35 % de tokens alloués pour la "reserve strategique" vont servir pour ameliorer leur technologie, leur plateforme, creer une app, etc, peut etre un camouflage pour dire que les 35% iront à l'équipe.

Team Vision Product
2 2 1

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Benchy - ICO Analyzer Bot
Rated on 2018-10-19

Team Vision Product
0 0 0