eToro said Wednesday it agreed to acquire self-custodial crypto wallet provider Zengo, advancing the trading platform’s push into on-chain products as digital assets remain central to its business. The deal will let eToro integrate Zengo’s wallet technology and expand offerings in tokenized assets, prediction markets, perpetuals and yield products. Terms were not disclosed; Bloomberg reported the transaction is worth about $70 million, mostly in cash, citing a person familiar with the matter.
CEO Yoni Assia told attendees at Paris Blockchain Week that the acquisition is part of eToro’s effort to attract more crypto-native users while moving beyond regulated brokerage products into self-custody infrastructure. Crypto activities have become an important revenue source for the platform: eToro reported total revenue and income of $13.8 billion in 2025, of which $12.98 billion came from crypto assets.
At Paris Blockchain Week, Assia said he expects the current market slowdown to last another quarter before Bitcoin returns to an accumulation phase, ultimately pushing the token above $250,000. “Bitcoin is on the path eventually to $250,000, $500,000 and beyond,” he said. Assia joins other industry figures forecasting a $250,000 Bitcoin, including BitMEX co-founder Arthur Hayes and author Robert Kiyosaki.
Not all firms are aligned on Bitcoin’s near-term path. Some large companies question the relevance of four-year cycle theory and urge caution. Galaxy Digital described the year ahead as “too chaotic to predict,” citing uncertainties such as the US midterm elections and shifting monetary policy.
A rally to $250,000 would require roughly a 3.3-fold price increase for Bitcoin and imply about a $5 trillion market capitalization, which would make BTC the world’s second-largest asset after gold, up from its current ranking, according to CompaniesMarketCap data.
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