Lisbon, Portugal — November 20, 2025, Chainwire
The Crypto Content Creator Campus (CCCC) 2025 concluded a sold-out, three-day gathering in Lisbon from November 14–16 at the Carlos Lopes Pavilion, bringing together leading creators, entrepreneurs, and innovators to discuss the future of content in Web3 and crypto.
Day 1 highlighted a new era of influence, AI-driven monetisation, and creator-led crypto adoption. Bybit co‑founder and CEO Ben Zhou delivered the keynote, “Empowering the New Age of Affiliate Marketing,” emphasizing fundamentals—attention, value, and conversion—and urging creators to keep producing compelling stories, strong thumbnails, and consistent value. Zhou forecasted an “Age of Compliance and Finfluencers” as crypto matures into a regulated global financial system, predicting long-term builders will shape the sector.
The “Smart Monetization with AI” panel featuring Sergej Loiter, Nick Tran, and Tom Schmidt examined how AI is transforming earning models. Panelists called AI an equaliser that helps creators scale and compete globally and advised treating content as a product: audience-first, data-driven, and long-term. They urged creators to view platforms as a connected ecosystem rather than isolated silos.
Nuseir Yassin (Nas Daily) delivered a masterclass on influence, credibility, and community-driven trading, mapping current social media monetisation. He argued creators must combine authenticity with velocity—tripling output with AI and localising content to better reach audiences.
Day 2 featured masterclasses and cultural conversations, beginning with a live Creator House Judging Panel where Nas Daily, Nick Tran, Nick Puckrin, and Musa Tariq assessed rising creators on narrative originality, platform savvy, and monetisation potential. The session reinforced CCCC’s mission to develop cross-platform creators grounded in influence, integrity, and craft.
A standout Fireside Chat with Dr. Maye Musk, “Monetizing a Personal Brand into Durable Income,” underscored authenticity as the foundation of lasting brands. Musk advised creators to remain true to themselves. She was joined by Musa Tariq (former marketing executive at Airbnb, Apple, and Nike) and Philippe Ben Mohamed (Head of Digital Innovation, Tomorrowland) for a panel on sustainable, ethical monetisation. Tariq framed creators as entrepreneurs with multiple income opportunities; Mohamed advocated year-round, 365‑day strategies to build full ecosystems rather than short engagement bursts and stressed the need for differentiation in a crowded market.
Throughout the campus, a recurring theme emerged: authenticity is essential. In an environment shaped by AI, evolving platforms, and cultural shifts, creators who stay rooted in identity, values, and community will define the coming decade of influence.
CCCC closed with a cocktail reception and gala awards ceremony recognizing creators and teams for innovation, education, community-building, and cultural expression. The organisation looks ahead to CCCC 2026, promising sharper tools, stronger platforms, and more sustainable monetisation models.
Event photos and captions:
– Nuseir Yassin (Nas Daily) outlined social media monetisation trends at CCCC 2025.
– Dr. Maye Musk spoke on monetising personal brands during her fireside chat.
Event photos: https://drive.google.com/drive/folders/1WUnk2Kj_du0RlSMZUMfqSq1OabyLxx5q?usp=sharing
About Crypto Content Creator Campus (CCCC)
CCCC is a collective of industry experts focused on shaping the future of content creation in Web3 and crypto, building a high-value community and an immersive campus experience.
More: https://www.cccc.buzz/
Inquiries: [email protected]
Social: Instagram — https://www.instagram.com/ccccampus/ | X — https://x.com/CCCCampus
Contact
Tony Au
[email protected]
