Coinbase-backed payments standard x402 has launched a marketplace, Agentic.market, to connect AI agents with apps and services. Coinbase product lead Nick Prince said the platform aims to “give humans and their agents access to thousands of services, with zero API keys required.” He described the market as a “storefront for discovering, comparing, and using x402 services,” offering access to apps and sites such as CoinGecko, Google Flights and X.
Prince noted that hundreds of thousands of AI agents have already transacted hundreds of millions in volume, but that users previously relied on fragmented sources and word-of-mouth to find compatible services. Agentic.market provides both a web interface for humans to browse and evaluate services and a programming layer enabling agents to search, filter and integrate new capabilities autonomously at runtime without human intervention.
The platform supplies agents with “skills” — code that explains how to use a service — plus a wallet so agents can buy and sell services. A post announcing Agentic.market called it “the homepage of the agent economy,” highlighting features to monitor agentic commerce trends, discover services for agents to buy, and sell services to agents.
The x402 protocol, named after the HTTP status code “402 Payment Required,” was launched by Coinbase in May 2025 to enable internet payments by AI agents using stablecoins. It has gained growing industry support and recently led to the formation of the x402 Foundation, backed by Google, Microsoft and Amazon Web Services. Other organizations expressing initial intent and support include American Express, Mastercard, Visa, Cloudflare, Shopify, Stripe, Circle, Base, Polygon Labs, the Solana Foundation, Thirdweb and KakaoPay.
Coinbase CEO Brian Armstrong said there will soon be more AI agents transacting online than humans, echoing Circle CEO Jeremy Allaire’s prediction that “literally billions of AI agents” could be transacting on blockchains within three to five years. The new marketplace aims to make it easier for those agents — and the humans who manage them — to discover and use the services they need.
