Aave Labs is sunsetting the Avara umbrella brand as it refocuses on decentralized finance and simplifies its branding. Aave founder and CEO Stani Kulechov posted on X that Avara, which encompassed projects including the Family crypto wallet and previously the Lens social protocol, “is no longer required as we go all in on bringing Aave to the masses.”
Kulechov said the Apple iOS-based Family wallet is being wound down after the team concluded that onboarding millions of users requires purpose-built experiences—such as savings—rather than generic, open-ended wallet experiences.
The move follows Aave’s recent transfer of Lens stewardship to Mask Network, with Aave reducing its role in that protocol to an advisory capacity so it can concentrate on DeFi. Kulechov said Aave is now “united as one team of world-class designers, engineers, and smart contract experts, aligned around a single mission: bringing DeFi to everyone.”
Avara said in a blog post that all current and future products, including the Aave App, Aave Pro, and Aave Kit, will operate under Aave Labs to simplify the brand. Accounts linked to Family wallets will remain as core infrastructure within Aave Labs products, but the iOS app will be phased out over the next year.
No new users will be onboarded to the app from April 1; existing users can continue using it until April 1, 2027, and will retain full access to their funds via Aave’s website.
Aave is the largest DeFi protocol with about $30 billion in total value locked, roughly $9 billion more than the next-largest project, staking protocol Lido, which has $21.7 billion, according to DefiLlama. The AAVE token traded largely flat over the past day, down about 0.7% in the last 24 hours at $127.40, per CoinGecko.
